About Us

Welcome to By Arrangement Florist, owned by Floral Directors Helen and Jo

The multi award winning duo have a profusion of experience in the floral design world, and a passion for all things flowery.



Helen has an Art and Design background and loves working with colours, shades and tones She loves anything shabby chic, fluffy and intricate in design. She strives for perfection, whether in the branch, designing a competition piece or preparing and making dreams come true. Helen has years of experience and leads the bridal design team for all the weddings and events.


Jo makes up the duo and has worked in the floral industry for over 20 years. She leads the design team and training side of the business with a design flair for the contemporary and bespoke. Jo is well known, taking her knowledge on the roads far and wide,demonstrating to local and national flower clubs, offering her expertise, and inspiring with new trends and ideas. This has also seen her travelling to destinations such as Asia inspiring those students on western floristry designs.


Between them they own the Gold medal winning flower school “Academy of Floristry” in Bournemouth. This is an outstanding school, the only one in the area, that has trained many of the talented florists in the area. So if you’re looking for a creative and talented couple, then look no further. Jo and Helen are here to help with any of your floral requirements and needs, no matter what budget, or how wild or eccentric your ideas may be……